I’m in the beautiful old city of Hoi An. The last week or so I’ve been making my way up the coast along the beaches of Vietnam.
Nha Trang: I exaggerated when I wrote that Vietnamese women go to the beach fully dressed, although not by much. I did see a few one-piece bathing suits and even a couple of Annette Funicello-style bikinis to go along with all the long-sleeve t-shirts and pajama pants, but compared to their Western counterparts–those hussies–Vietnamese beachgoers are about as provocative as, well, Annette Funicello.
This is not just a case of cultural modesty; many Vietnamese women have a vampirical aversion to the sun. As in most of Asia, white skin is highly prized here. Skin-bleaching creams fill the shelves, and it’s common to see women dressed like a cross between Michael Jackson and Rita Hayworth: floppy hat, sunglasses, surgical mask, and the kind of arm-length evening gloves last seen in Gilda. They even commit the ultimate fashion sin in their quest for beauty–socks underneath their sandals, all so as not to expose even an inch of skin to that pigment-arousing solar devil.














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